DaimlerChrysler AG is getting another boost from the hip-hop world, this time in the person of 50 Cent.
The top-selling rapper says he is impatient to get his hands on the 2006 Dodge Charger, a four-door update of the classic muscle car that is debuting at the North American International Auto Show now under way in Detroit. It goes on sale in the spring.
"I need to know what I gotta do to get that Dodge Charger first. I need that," 50 Cent told Myles Kovacs, publisher of auto customizing publication Dub Magazine, in a telephone message last week made available to The Detroit News.
Chrysler is rushing to get 50 Cent what he wants, as it did last summer when rapper Snoop Dogg asked Chrysler division chief executive Dieter Zetsche for a Chrysler 300 sedan. The Snoop Dogg connection brought the automaker welcome cachet in the youth market.
The company allowed Snoop Dogg to use several of the sedans for a music video from his new CD.
Chrysler has been savvy about how it has approached the hip-hop community, letting the artists find it rather than chasing after endorsements, Kovacs said. "That's worth more money than any advertising you could do in the marketplace," he said.
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